Gaia Herbs | plant intelligence

VP Marketing
Ann Buchman joined Gaia Herbs as a consultant in 2006 to direct the company’s first-ever large-scale consumer and trade marketing program. She then assumed the role of Vice President of Marketing, creating a department that would help lead Gaia Herbs’ efforts to speak clearly, truthfully, and with purpose about the company mission and products. With a passion for market research, strategic branding, and new product development, Ann has helped launch more than 50 new items at Gaia and championed the company’s comprehensive 2010 rebrand, which included the introdution of the industry-first herb traceability program, meetyourherbs. Prior to joining Gaia, Ann’s 20-year marketing and management career spanned the gamut from Fortune 500 consumer products companies to technology start-ups and corporate spin-offs. She was a senior marketing executive with Nestle Foods, McCormick & Company, and Laureate Education and was a packaging engineer at Eastman Kodak Company. She also founded and was Managing Partner of two strategic marketing consulting firms that served dozens of clients in the food, beverage, health care, education, and nonprofit industries. A yearlong cross-country exploration with her husband led Ann to the beautiful North Carolina valley where Gaia Herbs is headquartered, and she makes full use of the area for her non-work-related passions — running, cycling, hiking, kayaking, and gardening. Ann has a bachelor’s degree in engineering and a master’s degree in acupuncture.